How I Think
ask the fundamentals
- Who are the target audiences?
- What do they need?
- How do know what to do?
- Where do they go next and come back?
- Why do they want to use it--"what is it in for me"?
SEE My Ux APPROACH & samples
Creating a new tool for eCommerce Search Ad Insight
TARGET AUDIENCES
A global leader provides media intelligence and data-decisions of online marketing strategy. (B2B)
Goals
To create a first-of-its-kind solution to allow online marketers to monitor sponsored ads at the keyword level in a defined environment.
Approach
UNDERSTANDING
—Perform a complete inquiry of a complicated POC
DEFINING
—Use workflow to paint a high-level screen relations
ANALYZE
—Break down project requirements and multiple phrases
CONCEPTION
—Design a user-centered focus and digestible UI for the target audience (online marketers)

Creating wireframes and rapid prototype
TARGET AUDIENCES
Major Tax Filing Service to help the general public to file tax return online. (B2C)
Goals
—Redesign the payment process to:
- acquire 1MM new clients
- retain 60% of current clients
—Improve the existing Manage My Account workflow
Approach
UNDERSTANDING
—Payment process is restricted to a third-party development platform and cannot alter the existing process flow
ANALYZE
—Conduct a competitive analysis to understand user pain-points
DEFINING
—Create user-flow to improve the process
—Create comprehensive wireframes in Axure
—Turn wires into a rapid prototype
CONCEPTION / DESIGN
—Start with an at-a-glance tax summary
—Use pop-ups and help texts to keep users inform of the cost during the process to achieve retention
—Use a friendly tone-of-voice and progression percentile to keep users engaged

Creating a start-up e-commerce site (responsive)
TARGET AUDIENCES
An emerging fashion online retail store to sell handmade garments & accessories to women of different age groups. (B2C)
Goals
—To create a brand new e-commerce site on both desktop & mobile platforms
Approach
DISCOVERY
—Create personas and conduct competitive analysis
DEFINING
—Use the mobile-first approach
CONCEPTION/DESIGN
—Create clean and modern static mock-ups
PROTOTYPING
—Use Axure to create a prototype to determine the design/site content
TESTING
—Run tests on both large and small glasses
DEVELOPMENT
—Deploy the site in different phrases
