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How I Think
I start with the "5Ws"
Who are the target audiences?
What are the users and business needs?
What do the users & businesses do to achieve the goals?
Where do the users go and return?
Why are the users here --"What's in it for me?"
THE DESIGN THINKING APPROACH(1)
THE DOUBLE-DIAMOND APPROACH(2)
THE LEAN UX APPROACH(3)
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