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How I Think
I start with the "Five-W"
Who are the target audiences?
What are the users' needs?
What will the users do, and how do I guide them?
Where do they go next and return?
Why do they want to use it--"what is it in for me?"
the Design Thinking Approach(1)
the Double-diamond approach(2)
the Lean UX approach(3)
Source
(1) https://www.interaction-design.org/literature/topics/design-thinking
(2) https://www.hallaminternet.com/how-to-think-creatively-using-the-double-diamond-framework/
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