How   I  Think 

ask the fundamentals  

- Who are the target audiences?  

- What do they need?

- How do know what to do?

- Where do they go next and come back? 

- Why do they want to use it--"what is it in for me"?  

SEE My Ux APPROACH & samples 

My Thought Process

Creating a new tool for eCommerce Search Ad Insight

TARGET AUDIENCES
 

A global leader provides media intelligence and data-decisions of online marketing strategy. (B2B) 

 

Goals

 

To create a first-of-its-kind solution to allow online marketers to monitor sponsored ads at the keyword level in a defined environment.

 

Approach
 

UNDERSTANDING

—Perform a complete inquiry of a complicated POC
 

DEFINING

—Use workflow to paint a high-level screen relations

 

ANALYZE

—Break down project requirements and multiple phrases

 

CONCEPTION

—Design a user-centered focus and digestible UI for the target audience (online marketers)

Creating wireframes and rapid prototype

TARGET AUDIENCES
 

Major Tax Filing Service to help the general public to file tax return online. (B2C)

 

Goals

 

—Redesign the payment process to: 

     - acquire 1MM new clients

     - retain 60% of current clients

—Improve the existing Manage My Account workflow

 

Approach 
 

UNDERSTANDING
—Payment process is restricted to a third-party development platform and cannot alter the existing process flow

 

ANALYZE 

—Conduct a competitive analysis to understand user pain-points

 

DEFINING 

—Create user-flow to improve the process 

—Create comprehensive wireframes in Axure 

—Turn wires into a rapid prototype 

 

CONCEPTION / DESIGN 

—Start with an at-a-glance tax summary 
—Use pop-ups and help texts to keep users inform of the cost during the process to achieve retention
—Use a friendly tone-of-voice and progression percentile to keep users engaged

efiling-ui.gif

Creating a start-up e-commerce site (responsive)

TARGET AUDIENCES
An emerging fashion online retail store to sell handmade garments & accessories to women of different age groups. (B2C)
 

Goals

 

—To create a brand new e-commerce site on both desktop & mobile platforms

 

Approach 

 

DISCOVERY

—Create personas and conduct competitive analysis

 

DEFINING

—Use the mobile-first approach 

 

CONCEPTION/DESIGN

—Create clean and modern static mock-ups

 

PROTOTYPING

—Use Axure to create a prototype to determine the design/site content

 

TESTING

—Run tests on both large and small glasses

 

DEVELOPMENT

—Deploy the site in different phrases

FSH328.COM

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