How I Think
I start with the "Five-Whys"
- Who are the target audiences?
- What are the users' needs?
- How do I guide the users on what to do?
- Where do they go next and return?
- Why do they want to use it--"what is it in for me?"
I often combine the below common practices of
the Design Thinking Approach
the Double-diamond approach(1)
the Lean UX approach(2)
Creating a new Search tool for
e-Commerce Search Ad Insight
A global leader provides media intelligence and data-decisions for online marketers to develop marketing strategies. (B2B)
To create a first-of-its-kind solution to allow online marketers to monitor sponsored ads at the keyword level in a defined environment.
—Start with a complicated POC
—Use workflow to define screen flow relations
—Break down project requirements and multiple phrases
—Design a user-centered focus and digestible UI for the target audience (online marketers)
Creating wireframes and rapid prototype
Major Tax Filing Service to help the general public to file tax return online. (B2C)
—Redesign the payment process to:
- acquire 1MM new clients
- retain 60% of current clients
—Improve the existing Manage My Account
—Payment process is restricted to a third-party development platform and cannot alter the existing process flow
—Conduct a competitive analysis to understand user pain-points
—Create a clear user-flow to improve the process
—Create comprehensive wireframes in Axure
—Turn wires into a rapid prototype
CONCEPTION / DESIGN
—Start with an at-a-glance tax summary
—Use pop-ups and help texts to keep users
informed of the cost during the process in order
to achieve retention
—Employ a friendly tone-of-voice and progression
percentile to keep users engaged
Creating a start-up e-commerce site (responsive)
An emerging fashion online retail store to sell handmade garments & accessories to women of different age groups. (B2C)
—To create a brand new e-commerce site on both desktop & mobile platforms
—Create personas and conduct competitive analysis
—Use the mobile-first approach
—Create clean and modern static mock-ups
—Use Axure to create a prototype to determine the design/site content
—Run tests on both large and small glasses
—Deploy the site in iterations and push it to
the marketplace on time