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How   I  Think 

I start with the "Five-W" 

Who are the target audiences?  

What are the users' needs?

What will the users do, and how do I guide them?

Where do they go next and return? 

Why do they want to use it--"what is it in for me?"

the Design Thinking Approach(1)


the Double-diamond approach(2)


the Lean UX approach(3)

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