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How I Think
I start with the "Five-W"
- Who are the target audiences?
- What are the users' needs?
- What will the users do, and how do I guide them?
- Where do they go next and return?
- Why do they want to use it--"what is it in for me?"
the Design Thinking Approach

the Double-diamond approach(1)

the Lean UX approach(2)

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