top of page

How   I  Think 

I start with the "Five-W" 

- Who are the target audiences?  

- What are the users' needs?

- What will the users do, and how do I guide them?

- Where do they go next and return? 

- Why do they want to use it--"what is it in for me?"

the Design Thinking Approach


the Double-diamond approach(1)


the Lean UX approach(2)

bottom of page