How   I  Think 

I start with the "Five-W" 

- Who are the target audiences?  

- What are the users' needs?

- What will the users do, and how do I guide them?

- Where do they go next and return? 

- Why do they want to use it--"what is it in for me?"

the Design Thinking Approach

5-steps.png

the Double-diamond approach(1)

double-diamond.png

the Lean UX approach(2)

lean-UX.png