Ux research & UX/UI design 

Target Audiences
The internal specialist to create or make changes to the Benefits Portfolio of a major Healthcare insurance provider
(Enterprise APP)

 

Goals

Creating POC of the functionality: Generate grid in Preparing Document workflow and transform it to a new platform

 

Design Approaches: 
1. UNDERSTANDING / DISCOVER

—Collaborate extensively with BAs & SMEs to discover the complex workflow
 

2. DEFINE

—Create high-level user stories based on the discovery 

 

3. DESIGN / IDEATION

—Use whiteboarding, high-fidelity mocks, and prototypes

 

4. PROTOTYPE

—Design a user-centered rapid prototype for team discussions 

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My Role

UX/UI Designer

Target Audiences
The general public to visit the leading Healthcare insurance provider to find health-related articles (B2C)

 

Goals

Creating a flatter hierarchy (fewer clicks) to allow users to find articles fast with the filtering functionality

 

Design Approaches: 
1. UNDERSTANDING / DISCOVER

—Start with a streamlining information architecture flow
 

2. DEFINE

—Create multiple permutations low-fidelity wires 

 

3. DESIGN / IDEATION

—Use the select wires to create high-fidelity mocks and add filtering functionality

 

4. PROTOTYPE

—Design a user-centered rapid prototype for user testing. Partnered with Visual Designer and Research Team

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My Role

UX/UI Designer

Target Audiences
Online marketers to access media intelligence and data decisions to develop online marketing strategies from a global online marketing leader (B2B) 

 

Goals

To create a first-of-its-kind solution to allow online marketers to monitor sponsored ads at the keyword level in a defined environment

 

Design Approaches: 
1. UNDERSTANDING / DISCOVER

—Start with a complicated POC
 

2. DEFINE

—Use workflow to define screen flow relations

—Break down project requirements and multiple phrases

 

3. DESIGN / IDEATION

—Design a user-centered focus and digestible UI for the target audience (online marketers)

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My Role

UX/UI Designer

Target Audiences
The general public can file tax returns online using the major Tax Filing Service (B2C)

 

Goals

—Redesign the payment process to 1) acquire 1MM new clients and 2) retain 60% of current clients. Also, to improve the existing Manage My AccounT workflow

 

Design Approaches:
1. DISCOVER
—Payment process is restricted to a third-party development platform and cannot alter the existing process flow

 

2. ANALYZE 

—Conduct a competitive analysis to understand user pain points

 

3. DEFINE 

—Create a clear user flow to improve the current process  

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4. DESIGN / IDEATION

—Create comprehensive wireframes and a prototype in Axure
—Start with an at-a-glance tax summary 
—Retain users by informing them of the cost along the process 
—Employ friendly language for alt-texts and a progression bar to keep users engaged

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My Role

UX/UI Designer