Ux research & UX/UI design 

Target Audiences
The internal specialist to create or make changes to the Benefits Portfolio of a major Healthcare insurance provider
(Enterprise APP)

 

Goals

Creating POC of the functionality: Generate grid in Preparing Document workflow and transform it to a new platform

 

Design Approaches: 
1. UNDERSTANDING / DISCOVER

—Collaborate extensively with BAs & SMEs to discover the complex workflow
 

2. DEFINE

—Create high-level user stories based on the discovery 

 

3. DESIGN / IDEATION

—Use whiteboarding, high-fidelity mocks, and prototypes

 

4. PROTOTYPE

—Design a user-centered rapid prototype for team discussions 

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My Role

UX/UI Designer

Target Audiences
The general public to visit the leading Healthcare insurance provider to find health-related articles (B2C)

 

Goals

Creating a flatter hierarchy (fewer clicks) to allow users to find articles fast with the filtering functionality

 

Design Approaches: 
1. UNDERSTANDING / DISCOVER

—Start with a streamlining information architecture flow
 

2. DEFINE

—Create multiple permutations low fidelity wires 

 

3. DESIGN / IDEATION

—Use the select wires to create high fidelity mocks and add filtering functionality

 

4. PROTOTYPE

—Design a user-centered rapid prototype for user testing. Partnered with Visual Designer and Research Team

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My Role

UX/UI Designer

Target Audiences
Online marketers to access media intelligence and data decisions to develop online marketing strategies from a global online marketing leader (B2B) 

 

Goals

To create a first-of-its-kind solution to allow online marketers to monitor sponsored ads at the keyword level in a defined environment

 

Design Approaches: 
1. UNDERSTANDING / DISCOVER

—Start with a complicated POC
 

2. DEFINE

—Use workflow to define screen flow relations

—Break down project requirements and multiple phrases

 

3. DESIGN / IDEATION

—Design a user-centered focus and digestible UI for the target audience (online marketers)

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My Role

UX/UI Designer

Target Audiences
The general public to file tax returns online using a major Tax Filing Service (B2C)

 

Goals

—Redesign the payment process to 1) acquire 1MM new clients, and 2) retain 60% of current clients. Also to improve the existing Manage My AccounT workflow

 

Design Approaches:
1. DISCOVER
—Payment process is restricted to a third-party development platform and cannot alter the existing process flow

 

2. ANALYZE 

—Conduct a competitive analysis to understand user pain-points

 

3. DEFINE 

—Create a clear user flow to improve the current process  

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4. DESIGN / IDEATION

—Create comprehensive wireframes and a prototype in Axure
—Start with an at-a-glance tax summary 
—Retent users by informing of the cost along the process 
—Employ a friendly language for alt-texts, and a progression bar to keep users engaged

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My Role

UX/UI Designer