
Case Studies
Ux research & UX/UI design
Enterprise App modernization UX & UI POC
Target Audiences
The internal specialist to create or make changes to the Benefits Portfolio of a major Healthcare insurance provider
(Enterprise APP)
Goals
Creating POC of the functionality: Generate grid in Preparing Document workflow and transform it to a new platform
Design Approaches:
1. UNDERSTANDING / DISCOVER
—Collaborate extensively with BAs & SMEs to discover the complex workflow
2. DEFINE
—Create high-level user stories based on the discovery
3. DESIGN / IDEATION
—Use whiteboarding, high-fidelity mocks, and prototypes
4. PROTOTYPE
—Design a user-centered rapid prototype for team discussions
My Role
UX/UI Designer

Creating THE Article Section with a flat hierarchy
Target Audiences
The general public to visit the leading Healthcare insurance provider to find health-related articles (B2C)
Goals
Creating a flatter hierarchy (fewer clicks) to allow users to find articles fast with the filtering functionality
Design Approaches:
1. UNDERSTANDING / DISCOVER
—Start with a streamlining information architecture flow
2. DEFINE
—Create multiple permutations low fidelity wires
3. DESIGN / IDEATION
—Use the select wires to create high fidelity mocks and add filtering functionality
4. PROTOTYPE
—Design a user-centered rapid prototype for user testing. Partnered with Visual Designer and Research Team
My Role
UX/UI Designer

Creating a new Keyword Search tool for e-marketers
Target Audiences
Online marketers to access media intelligence and data decisions to develop online marketing strategies from a global online marketing leader (B2B)
Goals
To create a first-of-its-kind solution to allow online marketers to monitor sponsored ads at the keyword level in a defined environment
Design Approaches:
1. UNDERSTANDING / DISCOVER
—Start with a complicated POC
2. DEFINE
—Use workflow to define screen flow relations
—Break down project requirements and multiple phrases
3. DESIGN / IDEATION
—Design a user-centered focus and digestible UI for the target audience (online marketers)
My Role
UX/UI Designer

Creating wireframes and rapid prototype
Target Audiences
The general public to file tax returns online using a major Tax Filing Service (B2C)
Goals
—Redesign the payment process to 1) acquire 1MM new clients, and 2) retain 60% of current clients. Also to improve the existing Manage My AccounT workflow
Design Approaches:
1. DISCOVER
—Payment process is restricted to a third-party development platform and cannot alter the existing process flow
2. ANALYZE
—Conduct a competitive analysis to understand user pain-points
3. DEFINE
—Create a clear user flow to improve the current process
4. DESIGN / IDEATION
—Create comprehensive wireframes and a prototype in Axure
—Start with an at-a-glance tax summary
—Retent users by informing of the cost along the process
—Employ a friendly language for alt-texts, and a progression bar to keep users engaged
My Role
UX/UI Designer
