BARB TAI
digital strategic solutioner. multifaceted, seasoned, and enthusiastic
a multi-faceted UX strategist/architect
Certified Usability Analyst. I perform user testing, drafting scripts, usability testings and analysis, customer journeys, card sort exercises, competitive analysis, personas, user flows or wire-flows, wireframes, rapid interactive prototypes, and more.
a savvy UI/creative designer
Visual design is my root. I hold a B.F.A. and an M.A. in Electronic Media Design from Northern Illinois University. I also have an M.L.A. from the University of Chicago to hone my critical thinking skill.
an effective project manager
Certified in Project Management Strategy from the University of Chicago, I developed a compact production process for e-marketing materials to meet business needs
WHO I AM
MLA
MA
BFA
CUA
I am a strategic solutioner in the digital space—a CUA™, a lead Product / UX / UI designer, and a certified project manager.
I strive to blend heuristic user-centric experience, compelling aesthetics, and template-driven frameworks to meet business objectives.
My recent endeavors are Product/UX/UI design consultations for major healthcare corporations, large corporations, banking institutions, local animal farms, digital agencies, and nonprofit organizations, such as the College of American Pathologists, Ensono, Prime Therapeutics, HCSC-BCBSIL, Humana, Kantar Media (Adgooroo,) Rotary International, US FOODS, and more.
Previously, I was Manager of Web Design at Grainger, overseeing e-marketing materials with a team of designers, copywriters, freelancers, and content developers. I was also Sr. UI/Creative Designer at Sears, Creative Designer at Rand McNally, and Creative Director at Calypso Systems.
Over the years, I also worked with other clients, such as Leo Burnett, Northern Trust Bank, Motorola, McDonald’s, Citibank, Alberto Culver, Abbott Laboratories, and others.
Contact me at btai@barbtai.com.