BARB TAI

digital strategic solutioner. multifaceted, seasoned, and enthusiastic

an all-Stages UX architect

Certified Usability Analyst, I perform user research, card sort exercises, competitive analysis, personas defining, user flows or wire-flows, user testing scripts and stories, wireframes, sitemaps, interactive prototypes, and more.

a savvy UI/creative designer

Visual design is my root. I hold a B.F.A. and an M.A. in Electronic Media Design from Northern Illinois University. I also have an M.L.A. from the University of Chicago to hone my critical thinking skill.

an effective project manager

Certified in Project Management Strategy from the University of Chicago, I developed a compact production process for e-marketing materials to meet business needs

 

WHO  I AM

MLA
MA 

BFA 
CUA

I am a strategic solutioner in the digital space—a CUA™, a UX architect, a UI/creative designer, and a certified project manager. 

 

I strive to blend user-centric experience, compelling aesthetics, and template-driven frameworks to meet business objectives.

 

My recent endeavors are UX/UI design consultations for major corporations, digital agencies, and nonprofit organizations, such as HCSC-BCBSIL, Humana, Kantar Media, Rotary International, US FOODS, HS2 Solutions, Leapfrog Online, and more.

 

Previously, I was Manager of Web Design at Grainger oversaw e-marketing materials with a team of designers, copywriters, freelancers, and content developers. I was also Sr. UI/Creative Designer at Sears, Creative Designer at Rand McNally, and Creative Director at Calypso Systems.

 

Over the years, I also had worked with other clients, such as Leo Burnett, Northern Trust Bank, Motorola, McDonald’s, Citibank, Alberto Culver, Abbott Laboratories, and others.

 

Contact me at btai@barbtai.com

© 2020 Barb Tai. All rights reserved.