CUA, MLA, MA, BFA
Multi-faceted digital strategic solution expert with 15+ years of UX experience liaison amongst Business, UX/UI/Product design, and Dev/Tech teams.
Barb Tai
UX/UI/Product Designer
I have a BFA and MA in Electronic Media Design from Northern Illinois University and an MLA from the University of Chicago to enhance my critical thinking abilities. I bring a user-centric approach to UI/UX/Product design and blend aesthetics with functionality.
User Research/ Info Architect
I am a Certified Usability Analyst (CUA)™ specializing in user testing and analyses, mapping customer journeys, developing personas, designing user flows and wireframes, creating rapid interactive prototypes, and more.
Project Manager
I am certified in Project Management Strategy from the University of Chicago. I developed and implemented a streamlined production process for e-marketing materials that effectively addresses business objectives and requirements.
More about me
I am a seasoned digital professional specializing in product, UX, user research, and UI design. I blend user-centric experience, aesthetics, and template-driven frameworks to meet business goals. I have recently consulted for various healthcare insurance corporations, financial institutions, digital agencies, and nonprofit organizations, including notable names like WTW, Wells Fargo, Prime Therapeutics, BCBSIL, Humana, and Rotary International.
Previously, I was the web design manager at Grainger, leading a team that created e-marketing materials, and a senior UI/creative designer at Sears. As a consultant, I collaborated with clients like Leo Burnett, Motorola, McDonald's, and Citibank.
Contact me at btai@barbtai.com.